No matter how frequently you recommend scheduling roof inspections, some customers go extended periods without looking at their roof. Typically, people only seek out roofers when they have a leaking roof or when they have had storm damage. When customers go searching for a roofer, it's important that they can find your business and that your business stands out from the competition.
We helped Gladiator Roofing stand out from the crowded Wichita, Kansas, roofing market by using a multi-channel approach. We started by building them a new website and then used Google Pay Per Click (PPC) ads tailored to the most valuable customers that they were looking for.
We started by getting to know Gladiator Roofing and exactly what customers they were looking for. They told us they wanted to target residential customers who were replacing roofs either from age or from damage after a storm. Once we knew what customers they were looking for, we were able to build a Google PPC campaign that targeted the locations and keywords that they were looking for.
We did this by carefully doing research into their market. We analyzed keywords and search frequency, then built a campaign optimized to get the desired clients. Part of this strategy includes filtering out the keywords that would waste pay per pay-per-click ad spent. These negative keywords are critical in getting the right customer and for keeping the ad spend effective. During the campaign, we continuity monitored the campaign performance and adjusted keywords and negative keywords to keep the ads profitable.
First, we focused on increasing their paid keyword rankings and enhancing their organic page performance by optimizing their website for relevant keywords and creating new pages and blogs.
In just one month, Gladiator Roofing achieved hundreds of thousands of impressions, thousands of clicks, and hundreds of conversions.
Compared to the previous month's period, they had a 155.37% increase in impressions, a 87.64% increase in clicks and engagements, and a 296% increase in conversions.
In marketing terms, a conversion is when potential customers turn into actual customers. Our implementation of Google Pay Per Click Ads for this roofing company skyrocketed their overall business by advertising correctly to the right customers.
CheckSix marketing boosted their sales in a way that was invaluable to them, and we can do the same for you! Our team of experts specializes in asking the right questions and applying our knowledge and skills to help your business soar! CheckSix Marketing Agency in Wichita, Kansas, is your agency for advertising, Google Pay Per Click Ads, branding, social media management, SEO, eCommerce, digital design, website design, video production, and more! Call or click today for a free estimate!