Navigating the competitive landscape of the electrical services market demands a robust marketing plan. A fusion of SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising can be the catalyst to elevate your business above the competition.
SEO serves as the backbone of your web presence, lifting your site's rank in search results through strategic keyword implementation and the creation of search-friendly content such as blogs and articles. This clear path makes it convenient for potential customers to discover you.
On the other side of the coin, PPC advertising provides the precision to target specific keywords and purchase ads that display when these terms are queried. You remain at the helm, controlling the budget, ad schedule, and audience.
When SEO and PPC join forces, you're wielding a potent marketing combination that broadens your customer reach. SEO strengthens your organic ranking, while PPC hones in on select keywords. This harmonious blend can illuminate your electrical services business in a saturated market and amplify lead generation.
Electrical company, Three Crowns Electric, energized their business by skillfully harnessing the power of Google Ads and SEO. Through meticulous SEO work over the last year, CheckSix sparked a massive surge in website traffic, boasting an electrifying increase of 394.92%. Now, let's illuminate the specifics of our Google Ads and SEO success.
We designed and executed a transformative Google Ads campaign for Three Crowns Electric, achieving impressive results. Our strategic planning resulted in 295k impressions, which then funneled into an impressive 4.5k clicks. But the real measure of success lay in the conversions - and we secured 448 of them. This success was driven by our expert targeting and compelling messaging, which allowed Three Crowns Electric to effectively engage their audience and inspire action. This Google Ads strategy was not just an addition but a significant game-changer for the business.
In the first six months of 2022, we logged 60 conversions at a cost-per-conversion of $48.17.
In the last six months of 2022, we logged 304 conversions at a cost-per-conversion of $26.94.
We reduced the cost-per-conversion by 56% and increased the amount of conversions by over 500%. All with 5.7k less impressions, which means the click-through-rate increased from 1.7% to 4.04%. An increasing click-through-rate means that our advertisements became more relevant to potential customers and inspired them to click. This is an astronomical improvement over a 6-month period, showing our dedication and commitment to improving your advertising efforts.
Three Crowns Electric has seen a remarkable 394% user growth from organic search. This substantial increase was fueled by procuring authoritative backlinks, which boosted credibility and search rankings. Optimizing title tags and meta descriptions improved visibility on search engine result pages, capturing user attention. Additionally, precise keyword targeting aligned our content with audience searches, ensuring that our solutions reached those seeking them. This blend of strategies has elevated visibility and brought significant growth, proving that a tailored SEO approach is integral to successful digital marketing.
Three out of our top 4 keywords in this SEO campaign started ranking lower than 100 in the Google Search results. The pages we chose to rank for are now ranking in the top 3 in organic search, and 3 of them are ranking in the top 3 in the local maps section. The local maps section is a very powerful place for your business to rank, as many customers (Especially for service businesses) choose to call local businesses from their maps profile. Our keyword strategy increased their local visibility and conversions significantly.
In the realm of SEO, backlinks play an essential role in building a site's credibility and enhancing its search engine ranking. For Three Crowns Electric, we strategically constructed a network of 1810 backlinks, each serving as a digital thumbs-up from another site. This backlinking process is akin to peer recommendations in the real world, each one amplifying the trustworthiness of the site in the digital landscape. As search engines like Google value these markers of reliability, the substantial number of backlinks significantly bolstered Three Crowns Electric's online standing. This increased credibility helped drive organic traffic, fostering improved search engine rankings and playing a pivotal role in their SEO triumph.
Title tags and meta descriptions are pivotal in improving a site's SEO. These concise descriptors guide search engines and users, summarizing your page's content. Incorporating specific locations in these tags can significantly boost local visibility, enabling your business to rank higher in localized search results and reach your target audience effectively.
The Three Crowns Electric case study demonstrates the undeniable power of harmonizing Google Ads and SEO strategies. The impressive surge in clicks, impressions, and conversions, combined with a significant user growth from organic search, showcases the substantial rewards of a carefully tailored and executed digital marketing campaign. Through strategic keyword targeting, crafting precise meta descriptions, and diligent backlinking, we were able to effectively elevate Three Crowns Electric's online presence and engagement, thereby driving its business growth. It stands as a testament to CheckSix Marketing's ability to navigate the digital landscape, turning strategic insights into tangible business outcomes.